Doe Deere is somewhat of a new stylist, with her own brand called Lime Crime which was founded in 2008, and her company is the first to be completely e-commerce. Doe Deere profoundly advertises her unique style everywhere she goes, from her crazy awesome hair colors to eye popping make-up that leaves everyone wonder what she will come up with next. The brand was inspired by unicorns, as this is currently all the rage.
One thing that has haunted the make-up industry is animal testing, Doe Deere’s business, Lime Crime, is 100% vegan and cruelty free. She even took it a step further and does a large variety of animal charity work. Doe started out with just her ideas and has since launched a successful career in the make-up and online shopping community and now has a full team working beside her. The team of Lime Crime now can make the perfect formulations and keep one rule amongst themselves, which is that if they do not believe in the product or do not think it will work for them then they will not make it at all.
Doe Deere has always been independent and unique, and she loves being that way, which Lime Crime is a reflection of. Today’s society is much more accepting than it used to be, therefore conformity has immensely decreased. Lime Crime uses the unicorn as their brand because they are unique just as the brand and Doe Deere herself is. Lime Crime focuses on specifically designed palettes in order to create a specific look rather than just random colors. These palettes are also designed to tell a story and are conveniently packaged into one box making everyone’s life better. One example is the Venus pallet which is several different purples with a few neutral colors, so the pallet could be worn every day. Another example is the Pocket Candy palette, which was inspired by toys.
Business skills are one of the most important things someone must learn to be able to be a successful entrepreneur. Doe Deere obviously has a clear understanding of this as one thing is not more important than others to her such as the make-up quality is just as important as the packaging that it goes into. Now that Doe Deere has her entire team at Lime Crime she can collaborate with her team to come up with the best colors, names, packaging, palettes, and shapes. Another benefit to the e-commerce approach of make-up is that social media gives them an edge in feedback and ideas over stores who try to rely on reviews, surveys, feedback given for an entry into a giveaway, etc.
Doe Deere and her team at Lime Crime are creating fantastic products that are hitting big. The uniqueness of the company really provides a variety to fit just about any style. Also, they give an edge and a boost of confidence to those wanting to try out something new or more color. Plus, now hair dye as well! Learn more: https://www.linkedin.com/in/doedeere