Whitney Wolfe: The Dating App Guru

Years ago many people thought feminism was a passing trend that would die out. Those people were very wrong as feminism has never been more popular. Strong female leaders are popping up in every industry, including those that have been long dominated by men. The tech industry in particular has been male dominated. This is an occurrence that is probaly soon going to change thanks to women like Whitney Wolfe.

TEAMWORK MAKES THE DREAM WORK 💫

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Whitney Wolfe is the founder and CEO of Bumble, a dating app that empowers women. Whitney Wolfe had had success with dating apps before as the co-founder and former VP of marketing with the popular dating app Tinder. She has once again created a dating app that is a topic of conversation in the tech world.

Bumble is more innovative than Tinder however. It challenges the traditional dating dynamic that men have to make the first move. With Bumble women are required to be more proactive in the dating world when they have a match. Bumble’s unique approach has led to rapid growth as it is now valued at an around a billion dollars. This proves that Wolfe’s vision is viable in the dating world.

Whitney Wolfe has high expectation for Bumble. She wants it to evolve into more than just a dating app. She wants the app to function more like Facebook than tinder in the future, as a place where people can connect with friends, establish business contacts, as well as romantic relationships. What Wolfe is alluding to is a full fledged social network.

Whitney Wolfe’s original plan was for Bumble to be a social network aimed at women. She wanted to create a “safe place” for women online. She wanted her new site to be one free from harassment and that held users accountable. It wasn’t until she spoke with Andrey Andreev, the founder of online dating network Badoo, that her plans changed. He advised her to try her hand in the dating space again since she had so much previous success. She took his advice and Bumble, the dating app, was born. Andreev was one of the leading investors.

Learn More: www.crunchbase.com/person/whitney-wolfe

How Fabletics Owner Kate Hudson Interacts With Customers

Even though women are considered the more fashionable gender, the truth is that even they could easily get lost. Fabletics is an attempt at helping women stay on track with their fashion. They take many different approach at helping women find a look that they are satisfied with. Fortunately, Fabletics has a lot of advantage in the fashion industry. One of the reasons that Fabletics is at an advantage is because it has created its advantage. Kate Hudson herself has taken the time to be people oriented. She is one of the people that are in charge of the products that are being released through the store.

 

Fabletics puts a lot of thought in how they display the items. For one thing, they make sure that the items that they are displaying are photographed in a way that is flattering. The most important thing to do when displaying and item is to make sure that it looks appealing to the customer. Therefore, they take models of different body types and shows them wearing clothes that are suited to their body type. Therefore, customers will be able to see how the clothes would accentuate all of the different aspects of their body.

 

Even with all of the work put towards making sure that the customers know that the products look good, there is still some issue that customers are faced with. Customers may still be unsure of what to buy. Fortunately, Kate Hudson is willing to clue them in on the types of outfits that she likes. Each month, she displays her favorite outfit as a way to promote the items for customers to buy. Given that she has proven herself to have an impeccable sense of style, customers can trust that she knows about the outfits that look good on people.

 

Kate Hudson also has a section of Fabletics that are dedicated to her picks. Customers can look through them for examples of what they can do in order to bring their style to the next level. However, some of the more creative people with their own sense of style are going to have an easier time picking for themselves what type of outfit they want to wear. These types of people do not care that much whether or not they impress people. They are more interested in buying the clothes because they actually like the clothes that they see.

Kate Hudson’s Passion for Fabletics

Fashion is a lot of people’s passion. There are those who love designing fashion and those who love wearing fashion. Due to everyone’s love of fashion that leads people to think they can start their own fashion company. The truth is that the fashion industry is no place for the feeble.

Fashion is a cutthroat industry that’s constantly in a state of change. Nothing moves faster than fashion trends. It takes a real expert to succeed in fashion, or at least a fashion icon. So, who better to start her own fashion company than celebrity fashion icon Kate Hudson?

Three years ago, Kate Hudson launched Fabletics, an ‘activewear’ brand. Fabletics was created to offer people fashionable fitness wear at affordable prices. Kate Hudson’s always been known for her fashion sense, and now she’s being recognized for her amazing efforts to stay in shape. As the world becomes more health conscious, activewear becomes more popular.

Activewear is the new fashion trend, although many argue that it’s here to stay. Because millennials love health and fitness just as much as they love relaxing with friends, activewear does seem to be here to stay. Kate Hudson was wise to target millennials with her brand, making Fabletics an award-winning company.

What customers are really obsessed with is the variety of styles Fabletics offers. It would be difficult for anyone to not find something that fits their style. Fabletics even offers a lifestyle quiz to show non-members what kinds of outfits would best suit their particular style.

Thanks to Kate Hudson’s brilliance, Fabletics is having no trouble transitioning to physical stores. It was important to Kate that every Fabletics store have to same attentive vibe as their e-commerce site. Each store focuses on building relationships with non-members in the area.

As a result, about one-fourth of non-members who visit a Fabletics store become members. That’s partly because of the extra features that Fabletics offers. The best feature being the combined shopping carts. Both their online shopping cart and in-store shopping cart are linked, based on what members try on and buy in store.

Not only is that an amazing perk, Fabletics also allows it members to skip months of membership fees. The only time a member has to pay their membership fee is for months when they want to buy something.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

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