Waiakea Hawaiian Volcanic Water will soon be selling its bottled water brand in bottles that will break down in years instead of centuries. The bottles, which are also 100% recyclable, will be made using TimePlast which is an additive that will be introduced into the plastic making up the bottle. The addition of TimePlast means that bottles containing it will completely break down in 15 years. Regular water bottles take about 1,500 years as a comparison on how quickly this happens.
Ryan Emmons, who is the chief executive officer of Waiakea as well as its founder, said that the problem in the industry is that too many water bottles end up in landfills. He also said that advances in the technology behind water bottles has been focused for years on making the bottles stronger and better. This new approach, he says, is focused on making them weaker so that they’re far more environmentally friendly as well as simpler on a molecular level.
The new Waiakea bottles will be introduced to the public in 2018. Sustainability and environmental responsibility are some of the key values of this Hawaiian company. The new bottles took about five years to develop. The addition of TimePlast won’t increase the cost of Waiakea bottled water because its costs is negligible. Emmons said it’s about the same price as the colorant that is added to Waiakea water bottles during the manufacturing process.
Waiakea is also a socially responsible company. They donate clean water in citizens in Africa for each bottle of Waiakea they sell. This company formed a partnership with Pump Aid which puts inexpensive and low maintenance water pumps into villages in Africa. Many African communities lack a source of clean water which the partnership between Waiakea and Pump Aid is meant to help solve.
Waiakea Volcanic Water can now be found in stores across the United States as well as online such as at Amazon. It was rated the #1 volcanic bottle water brand of 2017 by the organization 10 Best Water. They cited its taste as well as its healthiness due to the presence of natural minerals.