Whitney Wolfe: The Dating App Guru

Years ago many people thought feminism was a passing trend that would die out. Those people were very wrong as feminism has never been more popular. Strong female leaders are popping up in every industry, including those that have been long dominated by men. The tech industry in particular has been male dominated. This is an occurrence that is probaly soon going to change thanks to women like Whitney Wolfe.

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Whitney Wolfe is the founder and CEO of Bumble, a dating app that empowers women. Whitney Wolfe had had success with dating apps before as the co-founder and former VP of marketing with the popular dating app Tinder. She has once again created a dating app that is a topic of conversation in the tech world.

Bumble is more innovative than Tinder however. It challenges the traditional dating dynamic that men have to make the first move. With Bumble women are required to be more proactive in the dating world when they have a match. Bumble’s unique approach has led to rapid growth as it is now valued at an around a billion dollars. This proves that Wolfe’s vision is viable in the dating world.

Whitney Wolfe has high expectation for Bumble. She wants it to evolve into more than just a dating app. She wants the app to function more like Facebook than tinder in the future, as a place where people can connect with friends, establish business contacts, as well as romantic relationships. What Wolfe is alluding to is a full fledged social network.

Whitney Wolfe’s original plan was for Bumble to be a social network aimed at women. She wanted to create a “safe place” for women online. She wanted her new site to be one free from harassment and that held users accountable. It wasn’t until she spoke with Andrey Andreev, the founder of online dating network Badoo, that her plans changed. He advised her to try her hand in the dating space again since she had so much previous success. She took his advice and Bumble, the dating app, was born. Andreev was one of the leading investors.

Learn More: www.crunchbase.com/person/whitney-wolfe

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