Joel Friant: The Man Behind The Habanero Shaker

A successful entrepreneur and a free market guru, Joel Friant, triumphantly tackles every project he embarks upon. His genuinely charming personality and deep care for others, make him stand out among a crowd of entrepreneurs. His career kickstarted in the domain of real-estate and remodel industry, after which he created the first ever “Fast Food Thai Concept” and opened up a Thai eatery that offered healthy Thai food, switching his focus to the restaurant industry and reflecting his deep love for cuisine. However, Joel Friant’s biggest and most famous achievement is the notorious Habanero Shaker. Driven by the love of Habanero chile peppers, he created this spicy condiment that is now found on the shelves of every huge food market chain. Joel Friant reveals that a high school friend introduced him to his first Habanero and a trip to Jamaica deepened his love of this condiment. A typical productive day in Joel Friant’s life begins by tackling the most difficult tasks of the day. He finds that “eating that frog” or prioritizing the most important tasks is highly beneficial. Friant often clears his mind by going on bicycle rides where he often stops to write ideas down. This ritual helps him be a productive entrepreneur that formulates lucrative ideas in his mind. The worst job he ever had, cleaning gum off a sidewalk, taught him that action is key to productivity and getting rid of ‘hooks’ that block our minds from running full capacity. If he were to start his career journey all over again, the one realization he would like to know is to “realize sooner that success is all in the mind”, meaning that the vibrations we send out into the universe, come back to us, whether positive or negative. A key strategy that helped his business grow tremendously is to learn from the people that make money by doing what they are teaching. Joel Friant confesses that the one failure he has had as an entrepreneur is associating with the wrong people and seeking a leader in others instead of himself. Nowadays, he embraces his own strong leadership and knows that the only path to success is out of his comfort zone. The best 100 dollars Joel Friant ever spent were on an offering at his church, as he finds that helping others is the most rapid path to happiness. His favorite software and web services are Outlook’s calendar, Skype, and Facebook, whereas the two success-bringing books he recommends are The Science of Getting Rich by Wallace Wattles and Psycho-Cybernetics by Maxwell Maltz. Joel Friant is successful in bringing to life whichever idea he envisions, but to this day his Habanero Shaker remains his most famous creation and the one is mostly loved for.

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