How Fabletics Owner Kate Hudson Interacts With Customers

Even though women are considered the more fashionable gender, the truth is that even they could easily get lost. Fabletics is an attempt at helping women stay on track with their fashion. They take many different approach at helping women find a look that they are satisfied with. Fortunately, Fabletics has a lot of advantage in the fashion industry. One of the reasons that Fabletics is at an advantage is because it has created its advantage. Kate Hudson herself has taken the time to be people oriented. She is one of the people that are in charge of the products that are being released through the store.

 

Fabletics puts a lot of thought in how they display the items. For one thing, they make sure that the items that they are displaying are photographed in a way that is flattering. The most important thing to do when displaying and item is to make sure that it looks appealing to the customer. Therefore, they take models of different body types and shows them wearing clothes that are suited to their body type. Therefore, customers will be able to see how the clothes would accentuate all of the different aspects of their body.

 

Even with all of the work put towards making sure that the customers know that the products look good, there is still some issue that customers are faced with. Customers may still be unsure of what to buy. Fortunately, Kate Hudson is willing to clue them in on the types of outfits that she likes. Each month, she displays her favorite outfit as a way to promote the items for customers to buy. Given that she has proven herself to have an impeccable sense of style, customers can trust that she knows about the outfits that look good on people.

 

Kate Hudson also has a section of Fabletics that are dedicated to her picks. Customers can look through them for examples of what they can do in order to bring their style to the next level. However, some of the more creative people with their own sense of style are going to have an easier time picking for themselves what type of outfit they want to wear. These types of people do not care that much whether or not they impress people. They are more interested in buying the clothes because they actually like the clothes that they see.

Nathaniel Ru: Sweetgreen’s Ingenuity

Sweetgreen is the nation’s top salad chain restaurant. Many didn’t think a salad chain could work, but co-founders Nathaniel Ru, Jonathon Neman, and Nicolas Jammet proved them wrong. People, in particular, millennials, are more health conscious these days. Opening a health-based restaurant that only sells salads was a great idea.

It’s not just the salads that resonate with customers. As Ru put it, Sweetgreen is about feeding more people better food. The restaurant’s atmosphere is about integrating healthy with delicious, self-sustainable ingredients. Sweetgreen’s menu isn’t just healthy for its customers; it’s also healthy for local economies and the environment.

Another way to describe Sweetgreen is to call it a modern company. The biggest advantage to running a business these days is having an endless array of technology to make things easier. For the co-CEOs, Sweetgreen had to be a tech-savvy business; it became part of their DNA. A good percentage of the restaurants’ transactions occur online.

Their ingenuity didn’t stop at embracing technology. The other half of successfully running a company is management. Many great companies failed because of a lack of sufficient management. Sweetgreen’s management strategy goes beyond corporate headquarters. In fact, Sweetgreen doesn’t have a main headquarters.

The entire company operates in an effort to decentralize their headcount. Even the co-CEOs operate bicoastal. Since opening some offices in Los Angeles, they now fly back and forth, steadily growing the company at their pace. They even make office employees work in the restaurants to ensure that customers are appreciated on a corporate level. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider

Opening a restaurant in Georgetown wasn’t their first idea, but it was the best idea. In their entrepreneurship class at Georgetown University, where they first met, they learned to spot marketing opportunities. At the time, the Georgetown area lacked any real healthy eating options.

They opened their restaurant in 2007. It was an immediate hit with the local students. Things were going great until their winter break. Most of the students were away on vacation and business got slow. Yet, their restaurant endured, ensuring the future co-CEOs that they were on the right path.

Through all the ups and downs, they learned to handle it all. In a way, that caused a problem down the line. As the company expanded, they found it hard to let others take the reins.

Learn more about Michael Lacey: https://twitter.com/nathanielru and http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/