Fashion is a lot of people’s passion. There are those who love designing fashion and those who love wearing fashion. Due to everyone’s love of fashion that leads people to think they can start their own fashion company. The truth is that the fashion industry is no place for the feeble.
Fashion is a cutthroat industry that’s constantly in a state of change. Nothing moves faster than fashion trends. It takes a real expert to succeed in fashion, or at least a fashion icon. So, who better to start her own fashion company than celebrity fashion icon Kate Hudson?
Three years ago, Kate Hudson launched Fabletics, an ‘activewear’ brand. Fabletics was created to offer people fashionable fitness wear at affordable prices. Kate Hudson’s always been known for her fashion sense, and now she’s being recognized for her amazing efforts to stay in shape. As the world becomes more health conscious, activewear becomes more popular.
Activewear is the new fashion trend, although many argue that it’s here to stay. Because millennials love health and fitness just as much as they love relaxing with friends, activewear does seem to be here to stay. Kate Hudson was wise to target millennials with her brand, making Fabletics an award-winning company.
What customers are really obsessed with is the variety of styles Fabletics offers. It would be difficult for anyone to not find something that fits their style. Fabletics even offers a lifestyle quiz to show non-members what kinds of outfits would best suit their particular style.
Thanks to Kate Hudson’s brilliance, Fabletics is having no trouble transitioning to physical stores. It was important to Kate that every Fabletics store have to same attentive vibe as their e-commerce site. Each store focuses on building relationships with non-members in the area.
As a result, about one-fourth of non-members who visit a Fabletics store become members. That’s partly because of the extra features that Fabletics offers. The best feature being the combined shopping carts. Both their online shopping cart and in-store shopping cart are linked, based on what members try on and buy in store.
Not only is that an amazing perk, Fabletics also allows it members to skip months of membership fees. The only time a member has to pay their membership fee is for months when they want to buy something.